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Privacy & Use of Cookies

Privacy Policy

We have designed this Privacy Policy and Statement to comply with the governing statutes and regulations of the United Kingdom and European Union as the same are understood by our staff.

By entering the site, you consent to our use of ‘Cookies’ in the manner described below.


Our company understands that your privacy is important to you.  We understand that you are concerned with how information about you is utilised and shared.  Because we value your business and the trust that you have put into our company, our privacy policy sets forth how we work to protect your interests while you are using this website.

1. Personal Information is NEVER gathered by your use of the AMP Website

This website is an ‘information only’ site – and hence does not gather any ‘personal information’ during your site visits – but you may volunteer (only) your name and email address to receive our (infrequent) bulletins via its functionality.

However, AMP does use ‘Google Analytics’, a free application that provides AMP with limited tracking information about our site visitors (e.g. number of ‘unique visitors’, ‘page impressions’ etc.) that helps us determine how to make the website a better experience for our visitors. ‘Google Analytics’ does use ‘cookies’ to some extent.

An HTTP cookie—commonly referred to as just “cookie” – is a parcel of text sent back and forth between a web browser and the server it accesses. Its original purpose was to provide a state management mechanism between a web browser and a web server. Without a cookie (or a similar solution), a web server cannot distinguish between different users, or determine any relationship between sequential page visits made by the same user. For this reason, cookies are used to differentiate one user from another and to pass information from page to page during a single user’s website session. A web server uses cookies to collect data about a given browser, along with the information requested and sent by the browser’s operator (the visitor).

Such Cookies do NOT identify people, but rather they are defined themselves by a combination of a computer, a user account, and a browser.  Hence, Google Analytics (nor AMP) does NOT capture ANY ‘personal information.’

With this in mind, to the best of our knowledge and belief,  AMP is compliant with relevant UK and E.U regulations designed to prevent  the unauthorised use of ‘cookies’ and ‘spyware’ to capture ‘personal information’. We DON’T capture such sensitive information via the website, and are hence also compliant with UK Data Protection regulations.

To read Google’s policy on ‘cookies’ please visit the link.

2.  Information from email communications.

If you have registered your email address, from time to time we will send you emails in regard to services and products offered by or through our website.  In some instances, we will be electronically notified that you have opened an email that we have sent you previously.  If you would rather not receive emails from us, please notify us of your preference.

3. Exchange and Sharing of Information

Our company does not share any information that we might collect via the website in regard to our customers.

We are not in the business of selling any information we collect in regard to our customers at any time.